About Us


A community dedicated to cultivating big ideas for sales professionals

The Institute for Sales Transformation (iST) is an educational organization passionate about preparing sales professionals for success in today’s rapidly changing environment.  Our programs inspire and educate thousands of sales professionals so that they – and their businesses – can generate additional revenues through strategic customer engagement, innovative practices, and a unique objective-based approach to new customer acquisition.

iST is devoted to bringing together revenue-focused professionals to learn, grow together, and dare to be inspired.

iST hosts programs throughout the year, including iST SalesLive, and helps over 50,000 sales professionals stay up-to-date on the latest trends and issues related to Account Management, New Business Development, Sales Support, Sales Operations, and Marketing

Let’s Work Together!